Automakers are developing awesome concept cars to wow more shoppers and to win back customers. Aficionados find them excellent unfortunately, they cannot have them yet. They belong to the future. And the future is not today.

Chrysler will also introduce unveil three electric car concepts that are years away from reality. General Motors Corp. will again tout the electric Volt. Honda has a hydrogen fuel-cell car and Toyota plans to present a small, aerodynamic truck prototype, the release divulged.

While the future of these companies will be greatly dependent on new technology development, today’s reality is that they must sell as many of these big trucks as possible to fill their plants and drive cash flow.

With gas prices rising, automakers are forced to develop fuel efficient vehicles. But reality dictates that auto shoppers cannot have them for now. They will actually hit American roads in the coming years.

Like Ford, Chrysler’s main new model is a huge pickup truck, the redesigned Dodge Ram. General Motors will showcase an ultra-powerful Corvette and a 550-hp Cadillac CTS. The Nissan Motor Co. will set free the 480-hp Skyline GTR, and Toyota will sell its new Highlander SUV.

Toyota and Honda already have hot-selling small cars in America. This raises the query of whether the Dearborn automaker’s subcompact will be very late.

Ford, meanwhile, has a number of upcoming vehicles. Besides the new F-150 truck, Ford will launch a new small sport-utility called Flex and a new Lincoln sedan.

Aside from the goal of wowing shoppers, automakers should also focus on the quality of their products.